Margaret Heffernan is an entrepreneur, CEO, author, and keynote speaker that comes to Merryck & Co as a mentor with more than 20 years experience in the technology and media industries. Previously, she ran five businesses in the US and UK, including holding CEO roles for InfoMation, ZineZone, and iCAST corporations. Named one of the Top 100 Media Executives by The Hollywood Reporter, Heffernan writes for The Huffington Post and Inc.com.
In her role at Merryck & Co, Heffernan works with clients on issues of growth, strategy, and sustainability. She is acutely aware that leaders need external input in order to understand what is happening inside their organizations, outside in the marketplace, and the strategic fit (or conflict) between the two.
“I often ask, given the executive need for focus, how can any leader have adequate peripheral vision, and given the need for vision, how do great leaders know what is going on inside their companies?” Heffernan said. “Part of the answer to these questions lies in people. I work with senior leaders to help organizations better understand what business models, patterns, and processes will attract—and keep—the best people for a corporate culture—and how that transforms the culture of work in the process.”
In addition to mentoring senior executives and contributing to corporate conferences around the world, Heffernan teaches at business schools in the US, UK, and Canada and sits on the boards of three organizations. Her new book, A Bigger Prize: How We Can Do Better Than the Competition, explores the challenge of building highly connected, collaborative organizations. Her previous book Willful Blindness: Why We Ignore the Obvious at our Peril was a finalist for the Financial Times best business book award in 2011.
As a TED speaker, Heffernan explores the all-too-human thought patterns, like conflict avoidance and selective blindness, that lead managers and organizations astray. Her TED talks have been viewed more than 2.7M times and are available in 33 languages.
Born in Texas, raised in Holland, and educated at Cambridge University, Heffernan sticks to her motto of ‘let’s not play the game, let’s change it.’ She had three plays broadcast by the BBC and in 2011 was awarded an honorary doctorate from the University of Bath. She resides in England and is married with two children.