No longer motivated by personally making money, this client was motivated now by success and achievement. His organisation was ranked 8th in a global league table of major players and he wanted to achieve #1 or #2 status within 5 years. By introducing the concept of an organisational purpose (beyond simply making money) the mentor was able to engage the client in a cultural transformation process that was driven by the values and shared vision of its key revenue generators that will catapult the business into the top 3 players within 4 years - as a result of harnessing the potential within the ranks of the company and recruiting new talent from outside who were attracted by the new purpose.

With an interesting career to date in both finance and marketing in restructurings and turnarounds the client was appointed as head of the UK and Head of EMEA two years later. Moving from a function head to the head of a team meant many new areas where he previously had no expertise or exposure. The increase in complexity dealing with 11 countries' cultures, languages, tax regimes, legal and accounting issues was made so much easier by being able to discuss the landscape with someone who had had experience at that level and created a safe place for the client to grow quickly with a greater internal and external, horizontal and vertical perspective. The benefits to the business were a 12 x increase in revenues in 4 years, no involuntary loss of key talent (from his peers who had also applied for his job) and the highest scores on the group wide engagement survey.